Quantifiable Evidence of the Importance of Quality Content
Time to Read: 2m 30s
If we’ve said it once, we’ve said it a thousand times: quality content is a key factor in the success of your company’s website and, by extension, the success of your company itself. Now, thanks to the good people at Acrolinx, there’s actual, quantifiable data that shows just how true that statement is.
Apostrophes: how do they work?[/caption] Ultimately, only 31 percent of the brands evaluated passed muster, notching an “impact score” of 72 or higher. Broken down by industry, retail had the highest cumulative score, at 73.2 percent; telecommunications, despite having “communication” right there in the name, fared worst at 66.2 percent.
Global Content Impact Index
In creating their new study, titled “The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World,” Acrolinx analyzed written content from 150,000 individual webpages maintained by 340 different companies across the globe—a total of over 20 million sentences and more than 160 million words. The companies examined were wide ranging, from Caterpillar to Kohl’s to the National Australian Bank. Acrolinx utilized a proprietary linguistic analytics engine to evaluate the grammar, spelling, style, tone, and clarity in this content, and used a 100-point scale to score the results. “To assess a company’s grammar usage,” the report states, “we examined its content against best practices [based on The Chicago Manual of Style] for standard grammar conventions, then calculated how many errors it contained per 1,000 words.” [caption id="attachment_3355" align="alignright" width="405"] Apostrophes: how do they work?[/caption] Ultimately, only 31 percent of the brands evaluated passed muster, notching an “impact score” of 72 or higher. Broken down by industry, retail had the highest cumulative score, at 73.2 percent; telecommunications, despite having “communication” right there in the name, fared worst at 66.2 percent.