Top 5 Requirements of An Industrial Website
Time to Read: 3m 18s
Spring has finally sprung here in Minnesota. We are looking forward to warm weather, golf courses opening and the start of baseball season! Today the Twins take on the Tigers and even though the sun is shining, it's going to be a cold baseball game! Along with all the fun spring activities, I'm sure the echo of your wife or mom's voice is ringing in your ears...It's time for spring cleaning! And to add to the echo, I'm going to say it too! It's time for spring cleaning!! Let's dust the cobwebs off of your website and make sure you have the top 5 industrial requirements. If you are looking to do a website redesign or just review your website to freshen up a few areas, here are the top 5 things you should have on your site:
- Your Telephone Number - have a phone number handy in your top header. Depending on your target audience, the length of time spent on your site, or if you are the 3rd website they looked at that is selling Widget A - a visitor will want to pick up the phone and talk to a person. The time may vary before a customer will call, but it can be immediately or after a few minutes on the website.If you are a manufacturer selling through a distributor or sales rep, have your number handy and also easy access for your visitor to find who they should be reaching. A bold Locate a Dealer button always comes in handy!
- Company Information – About Us Page, Company Video, Photos of Employees or Operations, contact info. This information will help build credibility and help distinguish you from a competitor. As someone may pick up the phone and call to get a feel for a company, viewing photos, videos or information can also help seal the deal.
- Certification Information – ISO Certs, etc. If you are ISO certified or have other certifications that matter to your target audience and their industries, make sure you brag about it! You put a lot of effort in to become a certified company, let it do some work for you too! Depending on the market, like medical, certifications are important, so again this can be a selling point in your favor.
- Contact Us Form, Request for Quote, Ecommerce, Access to Sales Reps/Distributors/Dealers. Your website should be an extension of your sales team make sure that there are conversion points on your website that will help generate conversations between you and your visitors. A contact us for, request for quote or purchase of a product at a part number are important. Let your website help your business grow!! Also, if you sell through distribution, make sure you have quick access to this info so your customers don't have to dig for it!
- A reason to bring visitors back – content, video, blog, etc. Is your website resourceful in your marketplace? If you only work with a customer once a year, is there a different way to keep them engaged with you as a company? Come your yearly visit you don't want them picking a different vendor. Your website should be a place that entices an end user to come back to on a regular basis. Do you have whitepapers, blogs, videos, a newsletter? Do you have any tools that an engineer would use on a regular basis? Think of the things your target audience might use and make them a part of your website. Become that resource!