Your Website is Not Wikipedia
Time to Read: 2m 10s
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Your clients are not going to look for you here. So why do your webpages sound like an encyclopedia? Photo credit: Foter / CC BY-SA[/caption]
Your clients are not going to look for you here. So why do your webpages sound like an encyclopedia? Photo credit: Foter / CC BY-SA[/caption]
Avoid this Common Pitfall
At Ecreative, we've worked with clients in a range of industries, and one mistake we've seen people make over and over is this: treating webpages like Wikipedia entries. We understand why this happens. People know they need content for their sites, but they don't know exactly what kind of content they need. So, in an effort to just get it done already, they default to writing pages that provide a lot of information -- but not the kind of information that potential clients will find useful.The Right Kind of Information
If you write eight hundred words of encyclopedic information about injection molding, there is a good chance that you page will rank well for 'injection molding'. However, a page like that is unlikely to bring in any leads. Why? Because people who need injection molding don't need to be told what it is. If people land on your site, this is what they want to see:- Industries served: What types of parts have you made? Who are your clients? Do you specialize in making parts for the food and beverage industry? Have long-standing relationships with medical device manufacturers? This is the kind of thing people want to know when they find your site.
- Your experience: Why should the reader choose you over all of the other injection molding providers out there? If your company has been in business since the advent of injection molding, say so on your site.
- Your facility: Does your facility boast an impressive square footage? Say so. Do you have a clean room? Say so. Is your technology state-of-the-art? Say so -- but be more specific than 'state-of-the-art.'
- Quality control standards: What steps do you take to ensure that every part you produce is top quality? Inquiring minds want to know!
- Production capacity: How many parts can you make in a day? In an hour? How quickly can you turn around orders? Can you handle everything from a small order to a massive one?
- Services: Do you assist people with their designs? Do you help them choose materials? If you offer comprehensive services, give readers a complete picture by working this information into every page on your site (using different words, natch.)