5 Reasons B2B Companies Should Use Video

While reading about future trends in digital marketing, the industry consistently discusses one topic: Video. The only problem with this “future” trend prediction is that it makes it appear like there is time to prepare. In reality, it is happening now.

Here are some general statistics that YouTube has provided that show just how many people are impacted by video today:

• YouTube has 9 billion users logged in each month
• Everyday consumers watch a massive amount of over a billion hours in video a day
• About 70% of views are mobile

If you think anything like me, these statistics would surprise you! Yet, you would still speculate how exactly that could pertain to the business world.

Well, now take a look at these stats:

• According to Google, on mobile alone people have watched over 50,000 Product review videos in the last two years
• YouTube claims that users are 3 times more likely to want to watch a video versus reading product instructions

What are The Benefits of Video Marketing for B2B?

Keeping these numbers in mind, let’s look at it, not only from a statistical standpoint but from a personalized perspective.

1. Brand awareness

Brand Awareness with video is important because it can expand and strengthen your audience at the same time. When expanding your audience, it is crucial, not only want to gain more traffic, but to gain quality followers.

These followers are where you will see a return on investment. Luckily when doing video, there are specific types of videos that you can target audiences with.

2. Targeted Audiences

One of the first steps when starting to create video content for a business is deciding who the targeted audience is.

After this step, you can select the purpose and choose a type of video that best suits your goals. A few examples of videos are tutorials, testimonials, case studies, and live videos!

3. Conversion rates

Conversion rates are going up for companies that are including videos for multiple reasons. First, videos help users gain a better understanding of the product easier and quicker.

Secondly, Videos can be shared with the click of a button. These shares can produce leads and new users. Lastly, watching videos is easy! Consumers nowadays like what is easiest for them.

4. SERPs

Search engine result pages, otherwise known as SERPs, refer to the page where you search items in Search Engines.

For example, you could search “How to change a tire” in Google. First, a featured snippet would pop up, then a series of videos will appear. This is good real estate on the page, and it helps create good trust and credibility.

5. Trust and Credibility

Google has begun to weigh authority as a ranking factor for SERPs. Having informational videos that people consistently watch will help tell Google that you are a reliable source. Being a trustworthy, informational resource will help your SEO and bring in more traffic.

The list of benefits does not stop here. Video marketing may seem like a daunting task at first, but just like anything, if you take it step-by-step, you are bound to benefit from the results!

If you have any questions about video and your digital marketing needs, contact us or check out ecreativeworks.com.