SEO concepts
Discussion of how data-driven insights can help create actionable results for digital marketing programs. Understanding site metrics is vital for any business looking to grow their online marketing and digital presence.
Mixed content is when a site has both secure (HTTPS://) and non-secure (HTTP://) resources or links. Because secure sites are less vulnerable to hackers, Google is introducing new Chrome updates over the next few months that will address mixed content.
A robots.txt is a text file that instructs web robots on how to crawl pages on a website. . The robots.txt serves as a road map to bots on how they should crawl the website and if there are any resources on the website that should be excluded.
Video marketing can benefit B2B for numerous reasons; brand awareness, reaching targeted audiences, climbing SERP’s, building trust and credibility and improving conversion rates.
Learn the basics and best practices of adding alt text to images, and why it’s important for optimizing your site for SEO.
A crawl budget is an integral component to Search Engine Optimization. A crawl budget is how many pages get crawled and indexed on a given website in a specific amount of time.
Prop 65 is a law affecting businesses that sell or distribute products containing certain chemicals. Does this law apply to your business?
Engineering professionals of all ages rely on digital sources to find information. How does this impact industrial B2B marketing?