Katie Anderson
Digital Marketing Specialist
Discussion of how data-driven insights can help create actionable results for digital marketing programs. Understanding site metrics is vital for any business looking to grow their online marketing and digital presence.
Buyer personas are a valuable, yet often overlooked component of B2B content marketing strategies. Learn how personas can help you elevate your digital marketing efforts.
Understanding the buyer’s journey helps you connect with your target audience at the right stage in the purchasing cycle.
Knowing who your target audience is through user personas is just as important as how you connect with them.
Demographics provide additional insight and help you see which customers you might be missing in your B2B marketing efforts.