Scroll Tracking with Google Tag Manager
Time to Read: 2m 35s
Google Tag Manager allows you to track tons of events and actions on a website. There are so many options for what to track, it can be hard to know where to start. If you’re looking to gather data to inform your decisions about where CTA buttons should be, or how users are using certain pages (user experience) - then scroll tracking is a great event to track.
Reviewing Scroll Tracking Data from Google Tag Manager in Google Analytics
Before diving in to learn about how to implement Scroll Tracking in Google Tag Manager, you may want to know what type of data this tag will give you. The photo below demonstrates the type of information that you will receive from analytics on scroll behavior after employing the Scroll Tracking tags and triggers. Here we can see that out of 105 users, 44 of them viewed 25% of the page, and 27 people viewed 50% of the page. This data helps us understand that on this particular page - 54% of users drop off before they scroll to view 50% of the page. This can help inform decisions about where to place Call to Action buttons and other important content.
How to Start Tracking User’s Scroll Behavior via Google Tag Manager
If you want to start tracking scroll behavior on your website - but aren’t comfortable setting up tags yourself - contact one of our Digital Marketing Specialists for help with getting started. If you’ve got a minute and are interested to learn how to employ the scrolling trigger and scroll tracking tag, then keep reading.
After you get Google Tag Manager code installed on your website and data is being shared to Google Analytics you are ready to begin tracking events of all types on your website. Now that you’ve seen what type of data you can get on scroll tracking, you may ask - how do I start?
With Tag Manager variables, we are able to track user’s scroll depth on each page on your website. To begin, we will break each page into 4 quarters and ask Analytics to report on how many users scrolled to 25, 50, 75, and 100% of the page.
To set up the trigger that will tell Tag Manager to fire your Scroll Tracking tag, follow the guideline of how we set up our trigger in the photo below. We’ve also included a preview of how we set up the scroll tracking tag.
Example of Scroll Tracking Tag Configuration
Contact Ecreative for more information on Tracking with Google Tag Manager
If all of this talk about tags and triggers got you excited about tracking more events on your website - give us a shout. Ecreative’s digital marketing department has specialists waiting to help you get more valuable data from your website so that we can help support your business goals. Scroll tracking is a great place to start, but the capabilities within Google Tag Manager are endless!