Technical SEO
Learn about how A/B testing can be used to test new versions of your website to boost sales. This can avoid making risky changes on the entire site without testing how your users will perceive them.
Google Search Console is an excellent and insightful tool for search engine optimization. There are many tools and metrics within Google Search Console that provide detailed insights that help with the optimization of your website.
A robots.txt is a text file that instructs web robots on how to crawl pages on a website. . The robots.txt serves as a road map to bots on how they should crawl the website and if there are any resources on the website that should be excluded.
Learn the basics and best practices of adding alt text to images, and why it’s important for optimizing your site for SEO.
A crawl budget is an integral component to Search Engine Optimization. A crawl budget is how many pages get crawled and indexed on a given website in a specific amount of time.
UTM codes are central to accurately measuring the success of your multi-platform advertising campaign. Read the best practices on building, organizing, and leveraging UTMs!
Page Speed is based off of two components - speed and optimization. Learn more on how to improve your site's page speed for SEO
Google's one year anniversary of implementing mobile-first indexing is upon us. Read more on what we've learned about mobile-first indexing in the past year.
Product Schema, or Structured Data, is a way of communicating the difference between certain data points on a web page to search engines. Marking up code is an effective way for B2B and Industrial companies to set themselves apart in a SERP.
Images are a major component in optimizing your website because they have a large impact on site speed and overall performance.