What Makes Google Say "You're Dead to Me?"
Time to Read: 1m 23s
Google doesn't like to be ignored. People trust that business listings on Google are accurate, so if they turn out not to be, that makes people unhappy and reflects badly on Google. Naturally, it's in Google's best interests to prevent this from happening. There's no way for Google to know whether or not your business listing is accurate, but it does know whether or not you log into your account. If you haven't logged into your Google My Business dashboard for more than a year, it's a good bet that your listing isn't 100% accurate. Google can't force people to update their listings, but they can deactivate listings that are just sitting there collecting dust. Google has announced that it will begin to de-list businesses that have been inactive for more than a year. Losing your Google listing could potentially hurt your business quite a bit, so it's very important that you log in to your Google My Business dashboard now and then.